Data Policy

Data Policy

Apella Solutions Ltd – Data Policy (Privacy & Data Protection)

Who we are
Apella Solutions Ltd provides antennas, tracking and video technologies across Defence & Law Enforcement, Rail, Maritime, Drones and Agriculture. Registered in England & Wales No. 05938038; VAT GB271806500. Registered address: 85 High Street, Winchester, Hampshire, SO23 9AE, United Kingdom. Contact: hello@apella.co.uk, +44 (0)1243 38 96 96.

Scope
This policy explains how we handle personal data when you use apellasolutions.com, contact us, or buy our products/services. It also explains how we handle customer data in our antenna, tracking and video solutions. We operate in the UK and comply with UK GDPR and PECR.

Our role: Controller vs Processor

  • Controller: For our website, accounts, sales, support and marketing, Apella is the controller. Apella Solutions Ltd

  • Processor: For customer deployments (e.g., asset tracking/video telemetry), we typically act as a processor, handling data only under your documented instructions in a Data Processing Agreement (DPA).

What we collect

  • Identity & contact: name, role, organisation, email, phone, addresses.

  • Account & transaction: products/services purchased, returns, delivery details.

  • Technical & usage: IP address, device/browser details, pages viewed, site interactions.

  • Marketing preferences: opt-in/opt-out choices.

    We do not intentionally collect special category data via the website and our services are not directed to under-18s.

How we collect it

  • Directly from you: enquiries, quotes, orders, support tickets, newsletter sign-ups.

  • Automatically: cookies/analytics (details below).

  • From third parties: payment and delivery providers; public sources (e.g., Companies House) where appropriate.

Why we use it (lawful bases)

  • Provide products/services & fulfil contracts (orders, delivery, support).

  • Legitimate interests (operate, secure and improve our site/services; respond to B2B enquiries; measure product interest).

  • Legal obligations (tax, accounting, compliance).

  • Consent (email marketing where required; cookie categories beyond “strictly necessary”).

What we do as a processor (customer deployments)

When we process your end-device/location/telemetry or video metadata:

  • We process only on your instructions, apply appropriate security controls, and assist you with data subject requests and incident notifications.

  • We use sub-processors only with contractual safeguards and provide an up-to-date list on request.

Sharing your data

We share personal data with:

  • Service providers (hosting, analytics, security, electronic verification, payment and delivery partners such as Stripe/PayPal/couriers).

  • Professional advisers (legal, banking, insurance) and authorities, where required.

  • Business transactions (if we sell/merge, the successor respects this Policy).

International transfers

Where providers are outside the UK, we use appropriate safeguards and limit access to what’s necessary. (Details available on request.)

Retention

We keep data only as long as necessary for the purposes above. Typical retention for customer records required by tax law is six years after the customer relationship ends. Operational telemetry retained under your DPA follows your configuration and contract.

Security

We apply technical and organisational measures to protect confidentiality, integrity and availability (restricted access, encryption in transit where appropriate, secure development/ops, incident response). We will notify you and/or the ICO where legally required.

Cookies & similar technologies

We use necessary cookies for basic site functions and analytics to understand usage and improve the site. You can refuse or manage cookies in your browser; non-essential cookies require consent under PECR/UK GDPR. Provide clear cookie info and controls.

Examples:

  • Strictly necessary: session/“remember me” (login continuity).

  • Analytics: aggregated measurement of pages and performance.

Your rights

You may access, rectify, erase, restrict, object to processing, and port your data; you may withdraw consent where relied on. To exercise your rights, contact hello@apella.co.uk,. You can complain to the ICO if you’re unhappy, but please contact us first so we can help.

Children

Our services and site are not intended for those under 18.

Contact

Apella Solutions Ltd
85 High Street, Winchester, Hampshire, SO23 9AE, United Kingdom
hello@apella.co.uk, | +44 (0)1243 38 96 96

Updates

We may update this Policy periodically and will post the latest version here with a “Last updated” date.

Last updated: 20/08/2025